Project Title: Giving Tuesday Campaign
Category: Digital Design / Campaign Marketing
Overview
This project involved designing digital assets for a Giving Tuesday fundraising campaign. The goal was to create clear, eye-catching graphics that encourage people to support the organization’s mission and donate.
What Was Done
- Social Media Graphics: Designed a series of graphics formatted for platforms like Instagram and Facebook to boost online visibility.
- Clear Call to Action: Used bold text, contrasting colors, and clean layouts so viewers could quickly understand how to participate and give.
- Brand Harmony: Kept all fonts, logos, and color palettes consistent across all campaign materials for a professional look.
The Result
The design assets provided a unified visual push for Giving Tuesday, helping raise awareness, drive social media engagement, and inspire community donations. The National Council for Marketing and Public Relations (NCMPR) awarded Bergen Community College’s Office of Marketing and Communications a 2024 Bronze Medallion Award for the Foundation’s 2023 Giving Tuesday Postcard in November 2024 at the NCMPR District 1 Conference in Baltimore, MD.
