Overview
This project is part of a 6-part video onboarding series designed for Bergen Community College. Its goal is to make first-year students feel supported, informed, and confident as they navigate their college transition.
Project Breakdown
- Purpose: Introduce incoming students to essential campus support services (academic advising, tutoring, financial counseling, and wellness resources) before and during their first semester.
- Format: Short-form, engaging video optimized for digital platforms and student orientation hubs.
- Visual Style: Clear, welcoming, and accessible layout designed to lower student anxiety and encourage resource utilization.
Key Messaging & Impact
- Reduces Barriers: Demystifies college support networks so students know exactly where to go when they need help.
- Builds Confidence: Normalizes asking for guidance early in the academic journey.
- Enhances Retention: Connects new students with key staff and programs, fostering long-term engagement and academic success.